China and Japan are the cornerstone markets for professional beauty in Asia. Professional hair, skin, and nail products, which were traditionally found in salons, beauty institutes, and aesthetic physicians’ offices in China, have successfully found new avenues in brick-and-mortar stores, e-commerce outlets, and live streaming platforms such as Douyin. This shift is not as strong in Japan, where the market is much more conservative, and brands are cautious about expanding beyond professional channels. During this fast-paced session, Pierre Zolghadri, the Senior Business Development Manager in Kline’s Beauty and Wellbeing sector, will identify where pockets of opportunity exist, as well as what the future holds for each category and market.