Celebrating Otherness highlights what makes an individual special, and embraces all uniqueness, even outside the mainstream. As the definition of globalization is evolving, diverse cultural influences and unique points of view will shape the beauty industry and consumption patterns in the upcoming years. Driven by consumers’ desire for customized services and products, the “one-size-fits-all approach” will gradually disappear in favor of hyper-personalization and true cultural understanding, hence local adaptation. Future consumers will be increasingly inclusive and place value on what makes each person unique. Every aspect of a demographic – from personality to preferences and needs, cultural affinities, sexuality, gender definition, and age – will play into the definition of an individual. Join BEAUTYSTREAMS for this exclusive seminar and discover five not-to-miss lifestyle shifts linked to inclusivity that will shape the future of the beauty industry.

First launched at Cosmoprof Worldwide Bologna 2023, CosmoVision 2023-2028 and its trends are adapted locally to Cosmoprof Asia Hong Kong.