Join BEAUTYSTREAMS experts as they unravel how the longevity movement is set to increasingly impact consumer needs and demands. With extended lifespans, the definition of beauty is evolving in tandem with changing lifestyle needs and preventive health to increase consumers’ “health-span,” which carries profound implications for our industry.

Within the beauty sector’s diverse ecosystem, there is remarkable opportunity to offer solutions tailored to various age-related needs across all categories. From traditional methods that cater to those pursuing a youthful appearance to contemporary, age-inclusive strategies that embrace the natural changes in skin and hair as a celebration of life’s journey, the landscape is in flux.

The rise of age inclusivity underscores a growing trend of empowering consumers to choose how they approach their age regardless of their generation, making it a pivotal theme for years to come. In this contemporary context, a baby boomer could maintain good health, an active lifestyle, and even be a devoted TikTok user, while a member of Generation Alpha might occasionally take a break from social media and experience chronic fatigue. In such a context, one’s mindset and outlook take precedence over numerical age.

First launched at Cosmoprof Worldwide Bologna 2024, CosmoVision 2024-2029 and its trends are adapted locally to Cosmoprof Asia Hong Kong.