Fei Xu is a seasoned expert in the Chinese cosmetics market with over 15 years of experience, specializing in beauty trends, consumer behavior, and product innovation. Since 2009, he has served as Market Intelligence Director at Asia Cosme Lab, where he has played a key role in analyzing and shaping the evolution of the Asian beauty industry, particularly focusing on the dynamic Chinese market. As a trilingual professional fluent in Chinese, French, and English, Fei is a highly sought-after keynote speaker. He has shared his insights at prestigious international events, including In-Cosmetics, LuxePack, Cosmoprof Asia, China Beauty Expo, and the International Cosmetics Innovation Conference. His unique blend of market insights and cultural expertise makes him a trusted voice for brands seeking to thrive in the Asian beauty landscape.