As Global Partnerships Director, Fernanda leads BEAUTYSTREAMS’ partnerships and brand collaborations with key organizations worldwide. She works closely with regional teams on both strategic and operational levels. Fernanda has over 17 years of experience as a correspondent and editor for international digital media. She was previously the Latin America Trend Director at Stylesight. Her diverse background allows her to lead international projects and build strong collaborations with leading trade shows, beauty associations, and global consumer and trade press.

Fernanda has been directing co-marketing projects with Cosmoprof Worldwide Bologna, ASEAN, North America, Asia, and India for more than 7 years, initiating iconic projects. She is also a frequent lecturer at beauty events around the world.