Kelly Kovack is a seasoned beauty industry professional with 25 years of experience. She possesses a unique ability to identify emerging trends and has a track record of developing successful brand strategies. Her career highlights include transforming the way women purchase beauty products through her work with Bliss and pioneering cosmeceutical branding and marketing with MD Skincare. Kelly has also provided advisory and strategic services to numerous organizations, from startups to established brands. Additionally, she has created her own successful brands, including the award-winning fragrance brand Odin. In 2016, Kelly launched BeautyMatter, a platform that offers a fresh perspective on B2B content in the beauty industry.