PHYGITAL: NEW CONSUMER EXPERIENCES IN BEAUTY
Times are changing and whether we like it or not, consumer behaviours are evolving with it. For the beauty shopper, digital today is no longer just a virtual experience but has become a […]
Courtney Emery is a Director of Cultural Strategy at sparks & honey – a consultancy that uses tech-led cultural intelligence to help organizations understand and take advantage of a rapidly changing world. Emery has worked with global beauty conglomerates to identify emerging macro-trends with potential to disrupt the beauty industry, helping her clients maintain a competitive advantage and future-proof themselves against upcoming change. Before sparks & honey Emery attended University of Georgia where she studied broadcast journalism and worked on national advertising campaigns at BBDO-ATL.
Times are changing and whether we like it or not, consumer behaviours are evolving with it. For the beauty shopper, digital today is no longer just a virtual experience but has become a […]