PHYGITAL: NEW CONSUMER EXPERIENCES IN BEAUTY

Times are changing and whether we like it or not, consumer behaviours are evolving with it. For the beauty shopper, digital today is no longer just a virtual experience but has become a necessity; a default for any purchase.  Panelists will discuss leveraging data analytics to generate consumer insights and aid personalisation, the evolution of customers’ needs, and how social platforms are helping to drive conversions with content. At the same time, they will be looking at how brands are now being challenged to reimagine their in-store and online customer shopping experiences through the phygital lens.