Innovation is at the heart of business success and brand growth!
Good innovation, in particular, is the foundation for overall business expansion – in 2022-23, beauty and personal care brands that innovated were almost 3X more likely to expand overall portfolio sales and market share compared to brands with declining innovation sales. One of the most prominent innovation trends in the beauty industry is the ‘Clean and Sustainable’ movement, that has been a recurring focus for several years. Consumers are increasingly seeking clean products both on the inside and outside – that is ingredients that are “better for me” and packaging that is “better for we”. That said, thoughtful and strategic activation is vital to identify and unlock consumer purchase motivation and drive brand consistency.
While sustainability is an important and growing consideration for many when choosing what brands to buy, we need to recognize that in today’s post-pandemic inflationary environment, consumers first and foremost prioritize good value and product performance. Delivery on functional and sensorial benefits is non-negotiable in building consumer trust.
As a higher order benefit, the ‘Clean and Sustainable’ trend is now gaining significant traction across Asia Pacific. A substantial 41% of consumers in APAC affirm that sustainability has become significantly more important to them in the past two years, and an overwhelming 96% express their willingness to adjust their behaviors to reduce their personal impact on the planet. Sustainability ranks among the top five priorities in beauty categories across APAC, with particular prominence in India, China, Indonesia, and Thailand, where consumers actively seek products and solutions that align with these aspirations.
The perception of sustainability among consumers is evolving. It extends beyond merely reducing plastic usage to encompass the entire product lifecycle - from cradle to grave.
Good innovation, in particular, is the foundation for overall business expansion – in 2022-23, beauty and personal care brands that innovated were almost 3X more likely to expand overall portfolio sales and market share compared to brands with declining innovation sales. One of the most prominent innovation trends in the beauty industry is the ‘Clean and Sustainable’ movement, that has been a recurring focus for several years. Consumers are increasingly seeking clean products both on the inside and outside – that is ingredients that are “better for me” and packaging that is “better for we”. That said, thoughtful and strategic activation is vital to identify and unlock consumer purchase motivation and drive brand consistency.
While sustainability is an important and growing consideration for many when choosing what brands to buy, we need to recognize that in today’s post-pandemic inflationary environment, consumers first and foremost prioritize good value and product performance. Delivery on functional and sensorial benefits is non-negotiable in building consumer trust.
As a higher order benefit, the ‘Clean and Sustainable’ trend is now gaining significant traction across Asia Pacific. A substantial 41% of consumers in APAC affirm that sustainability has become significantly more important to them in the past two years, and an overwhelming 96% express their willingness to adjust their behaviors to reduce their personal impact on the planet. Sustainability ranks among the top five priorities in beauty categories across APAC, with particular prominence in India, China, Indonesia, and Thailand, where consumers actively seek products and solutions that align with these aspirations.
Newly discovered insights based on BASES Neuroscience research revealed consumers' conscious and non-conscious reactions to sustainable packaging inside and outside.
Good innovation, in particular, is the foundation for overall business expansion – in 2022-23, beauty and personal care brands that innovated were almost 3X more likely to expand overall portfolio sales and market share compared to brands with declining innovation sales. One of the most prominent innovation trends in the beauty industry is the ‘Clean and Sustainable’ movement, that has been a recurring focus for several years. Consumers are increasingly seeking clean products both on the inside and outside – that is ingredients that are “better for me” and packaging that is “better for we”. That said, thoughtful and strategic activation is vital to identify and unlock consumer purchase motivation and drive brand consistency.
While sustainability is an important and growing consideration for many when choosing what brands to buy, we need to recognize that in today’s post-pandemic inflationary environment, consumers first and foremost prioritize good value and product performance. Delivery on functional and sensorial benefits is non-negotiable in building consumer trust.
As a higher order benefit, the ‘Clean and Sustainable’ trend is now gaining significant traction across Asia Pacific. A substantial 41% of consumers in APAC affirm that sustainability has become significantly more important to them in the past two years, and an overwhelming 96% express their willingness to adjust their behaviors to reduce their personal impact on the planet. Sustainability ranks among the top five priorities in beauty categories across APAC, with particular prominence in India, China, Indonesia, and Thailand, where consumers actively seek products and solutions that align with these aspirations.
Good innovation, in particular, is the foundation for overall business expansion – in 2022-23, beauty and personal care brands that innovated were almost 3X more likely to expand overall portfolio sales and market share compared to brands with declining innovation sales. One of the most prominent innovation trends in the beauty industry is the ‘Clean and Sustainable’ movement, that has been a recurring focus for several years. Consumers are increasingly seeking clean products both on the inside and outside – that is ingredients that are “better for me” and packaging that is “better for we”. That said, thoughtful and strategic activation is vital to identify and unlock consumer purchase motivation and drive brand consistency.
While sustainability is an important and growing consideration for many when choosing what brands to buy, we need to recognize that in today’s post-pandemic inflationary environment, consumers first and foremost prioritize good value and product performance. Delivery on functional and sensorial benefits is non-negotiable in building consumer trust.
As a higher order benefit, the ‘Clean and Sustainable’ trend is now gaining significant traction across Asia Pacific. A substantial 41% of consumers in APAC affirm that sustainability has become significantly more important to them in the past two years, and an overwhelming 96% express their willingness to adjust their behaviors to reduce their personal impact on the planet. Sustainability ranks among the top five priorities in beauty categories across APAC, with particular prominence in India, China, Indonesia, and Thailand, where consumers actively seek products and solutions that align with these aspirations.
Good innovation, in particular, is the foundation for overall business expansion – in 2022-23, beauty and personal care brands that innovated were almost 3X more likely to expand overall portfolio sales and market share compared to brands with declining innovation sales. One of the most prominent innovation trends in the beauty industry is the ‘Clean and Sustainable’ movement, that has been a recurring focus for several years. Consumers are increasingly seeking clean products both on the inside and outside – that is ingredients that are “better for me” and packaging that is “better for we”. That said, thoughtful and strategic activation is vital to identify and unlock consumer purchase motivation and drive brand consistency.
While sustainability is an important and growing consideration for many when choosing what brands to buy, we need to recognize that in today’s post-pandemic inflationary environment, consumers first and foremost prioritize good value and product performance. Delivery on functional and sensorial benefits is non-negotiable in building consumer trust.
As a higher order benefit, the ‘Clean and Sustainable’ trend is now gaining significant traction across Asia Pacific. A substantial 41% of consumers in APAC affirm that sustainability has become significantly more important to them in the past two years, and an overwhelming 96% express their willingness to adjust their behaviors to reduce their personal impact on the planet. Sustainability ranks among the top five priorities in beauty categories across APAC, with particular prominence in India, China, Indonesia, and Thailand, where consumers actively seek products and solutions that align with these aspirations.
Good innovation, in particular, is the foundation for overall business expansion – in 2022-23, beauty and personal care brands that innovated were almost 3X more likely to expand overall portfolio sales and market share compared to brands with declining innovation sales. One of the most prominent innovation trends in the beauty industry is the ‘Clean and Sustainable’ movement, that has been a recurring focus for several years. Consumers are increasingly seeking clean products both on the inside and outside – that is ingredients that are “better for me” and packaging that is “better for we”. That said, thoughtful and strategic activation is vital to identify and unlock consumer purchase motivation and drive brand consistency.
While sustainability is an important and growing consideration for many when choosing what brands to buy, we need to recognize that in today’s post-pandemic inflationary environment, consumers first and foremost prioritize good value and product performance. Delivery on functional and sensorial benefits is non-negotiable in building consumer trust.
As a higher order benefit, the ‘Clean and Sustainable’ trend is now gaining significant traction across Asia Pacific. A substantial 41% of consumers in APAC affirm that sustainability has become significantly more important to them in the past two years, and an overwhelming 96% express their willingness to adjust their behaviors to reduce their personal impact on the planet. Sustainability ranks among the top five priorities in beauty categories across APAC, with particular prominence in India, China, Indonesia, and Thailand, where consumers actively seek products and solutions that align with these aspirations.
Good innovation, in particular, is the foundation for overall business expansion – in 2022-23, beauty and personal care brands that innovated were almost 3X more likely to expand overall portfolio sales and market share compared to brands with declining innovation sales. One of the most prominent innovation trends in the beauty industry is the ‘Clean and Sustainable’ movement, that has been a recurring focus for several years. Consumers are increasingly seeking clean products both on the inside and outside – that is ingredients that are “better for me” and packaging that is “better for we”. That said, thoughtful and strategic activation is vital to identify and unlock consumer purchase motivation and drive brand consistency.
While sustainability is an important and growing consideration for many when choosing what brands to buy, we need to recognize that in today’s post-pandemic inflationary environment, consumers first and foremost prioritize good value and product performance. Delivery on functional and sensorial benefits is non-negotiable in building consumer trust.
As a higher order benefit, the ‘Clean and Sustainable’ trend is now gaining significant traction across Asia Pacific. A substantial 41% of consumers in APAC affirm that sustainability has become significantly more important to them in the past two years, and an overwhelming 96% express their willingness to adjust their behaviors to reduce their personal impact on the planet. Sustainability ranks among the top five priorities in beauty categories across APAC, with particular prominence in India, China, Indonesia, and Thailand, where consumers actively seek products and solutions that align with these aspirations.
